KAITHLEEN APOSTOL
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"Creativity is a wild mind & a disciplined eye."
Dorothy Parker
BA, UNIVERSITY OF CALIFORNIA, SAN DIEGO
September 2015 - June 2019
I am currently an undergraduate student at the University of California, San Diego. I am a Communication major, with a focus on Media Studies & Production. I am also minoring in Business, with a concentration in Marketing. Awards: Provost Honors (Quarterly)
PRE-COLLEGE ART EXPERIENCE, ACADEMY OF ART UNIVERSITY
June 2012 - August 2012
Through Academy of Art's Pre-College program, I created music with MIDI keyboards and LogicPro. Also, I learned about music theory and diverse genres of music.
HUBSPOT ACADEMY
July 2017 - September 2019
Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. I was able to take an online certification class that gave a survey of the process of both inbound and content marketing.
EDUCATIONAL EXPERIENCE
What I’ve Learned
WRITING
A Passion
Growing up, I always found myself trying different creative outlets to express myself. I remember keeping a journal in elementary school, writing in it every night. Writing has not only become a skill, but a passion. I currently have my own personal, lifestyle blog, "Sincerely, Kaithleen." Outside my online contributions to Society19 and BrainTrip, a special writing project I've worked on was a full-length theater production for Kaibigang Pilipin@'s Annual Pilipin@ Cultural Celebration.
EVENT-PLANNING
An Expert
I love seeing the smile on people's faces after organizing a successful event. I have experience with large-scale event planning, such as formals, mixers, rallies, benefit concerts, etc. I love working in groups to create effective projects and fun programming.
SOCIAL MEDIA
An Enthusiast
I have experience with most social media platforms, and aim to continue trying out new ones. I have utilized Hootsuite to manage my own personal accounts. From promoting through social media networks to typing up copy for advertisement campaigns, being a part of publicity committees and working marketing jobs have helped me gain hands-on experience. I have worked with graphic design due to social media campaigns I have created for the various organizations I am in. I am skilled in Photoshop, Lightroom, and Canva, however I am constantly learning new programs to work on my design skills. Check out the "Portfolio" tab for more of my work!
Social Media Icon for Kaibigang Pilipin@'s Spring Formals Committee
Instagram flyer for Kaibigang Pilipin@'s annual High School Conference
Social Media flyer to promote Week 1 events hosted by Kaibigang Pilipin@
Facebook Profile Picture Flyer to promote Kaibigang Pilipin@'s annual Bon(d)fire
Banner flyer to promote Burton High School's Homecoming 2014
Flyer to promote Pre-Friendship Games Social hosted by Filipino Collegiate Collaborative
Social Media flyer for Kaibigang Pilipin@'s annual Kris Kringle
Social Media flyer to promote KP Friendship Games General Body Meeting
Facebook banner to promote Kaibigang Pilipin@'s annual Kris Kringle
SKILLS
CREATIVE INTERN,
BRANDESSO
Extensive social media strategy planning. Assist in PR/Media Relations: influencer and media outreach, pitch writing, and managing editorial calendars Assist in the creation of blog posts. Set up and schedule posts on website. Assist with keyword research for Search Engine Optimization. Assist and support on a variety of assigned projects and tasks with guidance from the creative director. Develop e-blasts. Coordinate online marketing and advertising campaigns. Assist with competitive research. Monitor for emerging marketing trends
August 2017 - Present
MARKETING/SOCIAL MEDIA INTERN, IDZEA
Help idzea gain brand position in the online t-shirt market through summer internship. Serve as a local representative of the idzea t-shirt brand. Create social media campaigns to help launch viral content and boost traffic and sales. Collaborate with noodleshop, an agency with strong advertising and design and brand experience.
June 2017 - Present
MARKETING ASSISTANT, UNIVERSITY CENTERS at UCSD
Promoting university-wide concerts and events through social media monitoring, posting, and advertising. Creating marketing campaigns with peers and faculty to cater to the student population through strategic posters and constantly updated university websites and advertisements. Helping run events at the various students centers on campus (scanning and checking in, maintaining the venue, and receiving post event feedback)
March 2017 - Present
DIGITAL MARKETING & SOCIAL MEDIA INTERN, CREATIVE MARKETING COLLECTIVE
Writing advertisement campaigns and creating social media calendars for various social media platforms. Lead for La Costa Film Festival social media marketing. I have been able to work on diverse projects for unique companies such as Porkyland Restaurant and SafeSleeve Cases.
January 2017 -Present
ACTIVITIES COORDINATOR, UCSD KAIBIGANG PILIPIN@
The Activities Coordinator plans and coordinates most social events. This officer is responsible for Welcome Week activities including, but not limited to, Bon(d)fire. This officer is also responsible for Friendship Games, the annual holiday gift exchange, Kris Kringle, a social event in the winter, and the annual semi-formal dance. This officer, along with the Recreational Director will organize Friendship Games and create committees that will start at the beginning of the year.
May 2016 - May 2017
C.I.T.Y GUIDE, CHILDREN'S CREATIVITY MUSEUM
Being a C.I.T.Y Guide allowed me to learn the ins and outs of museums. I was able to gain customer service experience while learning and sharpening my art and media skills. Exhibits include clay animation, digital arts, and music video production.
June 2013 - August 2013
SOCIAL MEDIA MANAGER,
WAFFLE & VIBES
Curate posts that help promote Waffle & Vibes media. Pitch article ideas and social media campaigns. Publicize Waffle & Vibes to be the next online platform for new creatives from around the world.
October 2017 - Present
PROFESSIONAL HISTORY
My Roles & Responsibilities
MY PROFESSIONAL PROFILE
I am currently attending the University of California, San Diego in La Jolla, CA. I am studying to earn my Bachelor of Arts degree in Communication, with a focus on Media Studies & Production. I am also pursuing a minor in Business, while having an interest in other various fields, such as topics in Sociology and Ethnic Studies. During my free time, I like to dabble in the arts. Whether I am typing up a post for my blog or making music in my room, creativity has always been important to me.
I hope to participate in internships to enable me to explore several, different industries within Communication, like public relations, journalism, and entertainment. Ultimately, I am looking towards a future career in Marketing, with a focus on digital and social media marketing.
COVER STATEMENT
My Ambitions
With my Communication major, I hope to pursue media production, publications and marketing. I love writing and I hope to make a career out of it. My goal is to create pieces that not only entertain readers and viewers, but teach them something about the world. I hope to ignite their inner flames by covering stories that matter in our everyday lives and expose real life societal issues. I would like to share the stories of those who are not showcased in mainstream media and popular culture.
WELCOME
Hello, my name is Kaithleen Apostol! I am a San Francisco native, however I currently reside in La Jolla, CA. I am an undergraduate Communication major at the University of California, San Diego. Within Communication, I am focusing on the field of Media Studies & Production. I am also pursuing a minor in Business with a Marketing concentration. I hope to participate in internships to enable me to explore several, different career fields. I love working with others and hope to collaborate with new people everyday.
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